Our Story
Fructify Network was founded by impact-driven entrepreneurs who believe that businesses have the capacity to accelerate the necessary change towards a better economy and a healthier environment, with a people-first attitude. At the beginning of 2021, a team of motivated changemakers joined and brought the creativity and the expertise needed to further develop the organization into a soulful platform that has community at its core.
The WHY behind our story is the Fructify Network SEED
We are entering the fourth industrial revolution and while there is a climate urgency, businesses seem to understand at different speeds and depths their role in acting with more responsibility and in designing a healthier economic system.
And this different understanding may come sometimes from a lack of will or from indifference. But most of the time it comes from the lack of access to clear information and educational opportunities that can support better business decisions.
Sustainability will remain a bubble and a buzzword for business if its knowledge is accessible only to the very few in the specialised departments of corporations and Academia. The urgency of climate change calls for urgency to equip business leaders and entrepreneurs with the knowledge to pivot towards sustainability and engage their teams at the right speed.
The first steps towards sustainability
How to start the Journey towards Sustainability if decades of business experience and knowledge point toward profit maximization and growth at all costs as the only valid options a business can have?
How to plan such a big change?
Where to get the relevant information that is bite-sized, clear and actionable and fits the busy life of an entrepreneur and business leader?
Where to get training and advice?
How to find other people dealing with the same situation to learn from their experience?
How to engage the employees and the stakeholders in this new journey?
This is where we come
We have created the platform to answer those burning questions of the “pivoter” from “business as usual” to “business as a force of good”. Moreover, we have created a platform for people, who don’t know everything but would like to learn more and who are driven by values, who are willing to create positive change and believe that people are at the centre of their work.
We believe we can create expertise in sustainability - and empower people: the only powerful catalysts within companies.
How we work
Aka. our signature “FRUIT JUICE” (others call it “secret sauce”)
Talking about business as a force of good and impact-driven entrepreneurship is quite a new topic. It needs a global community of minds to brainstorm solutions, act with responsibility and commit to new standards of doing business.
We, the team of Fructify Network, took our best strengths, those of being communicators, (digital) marketers, community builders, partnership experts, social impact experts and stakeholder engagement advocates and gave them a great purpose: to infuse knowledge about sustainability and impact in business through “optimizing” their best “resources”: their people!
We have created a vitamin cocktail that supports“fructifying” knowledge and collaborations:
Bite-sized information (easy to understand and implement)
Curated content (articles, podcasts, micro-courses, analysis, reports)
Community of experts
Learning & development programs
Events
Solution finding events to company challenges
Mission
We are on a mission to equip entrepreneurs and business leaders with networks, knowledge and tools to pivot from business as usual to business as a force of good.
Vision
We are here to convene a critical mass of impact thinkers and doers and to FRUCTIFY all the lessons learned so far. A new business story to tell to future generations that glorifies responsibility highlights the purpose and prioritizes sustainability.
Values
A culture of sharing
To work more effectively and with a greater impact, we base the Fructify experience on a culture of SHARING. We bring on board our expertise, experience, ideas and vision - and we encourage our community to do the same.
People first
In all our work, starting from our own Team, we put People first; we believe in their happiness, wellbeing, fulfilment and mission. We work with partners, clients and individuals who put the same value as we do on People.
Collaboration
Changing the way businesses act while tackling climate emergencies requires quite a collaborative approach. We believe that there is no place for competition in this field, so we are ready to share our findings with networks, companies, individuals, organizations all around the world to fulfil our mission.
Co-creation
Sustainability can be mainstreamed only by the power of many brains and hearts. We are a co-creation platform and we truly believe that working together to develop concepts, learning programs or informative materials is an effective way to contribute to true change.
Availability & Accessibility of Learning
Giving voice to passionate contributors and experts all over the world. Lifelong learning and adapting to new developments in the business world to build a network of experts and to support companies find experts & specialists to work with.